Take over ManiMaligai
ABOUT US
WHO WE ARE?
We have a legacy of 27 years running a grocery business from a small grocery shop to a superstore. We want to give the quality products at a better price. So, people are always attracted to us. We have a strong vision and running towards it.
We have 1 Lakh+ happy Customers from 60 villages around Pollachi. Villagers are addicted to buying things from Sri Kumaran as their lucky retail store for Quality, variety of items and very competitive pricing.
Our new tagline says Filling your cart and heart. A customer can feel it is true. We have all kinds of groceries, fruits, vegetables, household items on 2 floors in an organized manner.
In a pandemic, Sri Kumaran Superstore served its customers with utmost care.
We are publishing “Mani Malar” – a multi-genre magazine for our customers. You can read the past editions here.
Serving Free food for 50 poor people on daily basis.
Sri Kumaran Superstore is running successfully and they have a plan to expand business with a vision of 500 franchises and own outlets around the country.
THE LEADER
Muthukumar Mahalingam – Founder & MD of Sri Kumaran Super Store. A visionary, Science graduate, started the store with a small supportive investment and brought it to this level. Very down to earth and Customer-friendly person. He treats the employees as family members and they are staying together to support him for 20+ years. He is passionate about the grocery industry and keeps updated about the technology and products.
He only introduces computer billing in Pollachi. Practiced well-received promotion activities. As a Social revolution, His idea to give Free helmets for RICE bags became sensational and covered by Media all over the state.
He is the founder of the company. As well as he holds positions in various social organizations.
History
1994
Introduce first electronic weighing machine
1995
Start Door delivery services
1995
Starts new own building
1999
Starts at Coimbatore Road
2001
Introduce State first TVS SPRINT Billing
2002
Get State First award for TIDE sales
2006
Starts to release MANI MALAR Magazine
2014
Launch a new automated packing machine
2015
Convert to SuperMarket
2016
Introduce Vegetable and Fruits section
2016
Introduce Toll-Free Number for Customers
2017
Got ISO certification
2017
Started Self Services
2018
Release new brands KUYIL, ManiMalar brands
2018
Launch "Pure Karumbu" (Sugarcane) juices
2018
Corporate sales division starts at warehouse
2019
Get QUEST Certification for workplace study
2020
Started sales of household items on the first floor
2021
Re-Branding and Launching
2021
Launch of First mini store at Kinathukadavu
2022
Plan to launch Online App
2022
Become Kumart Retails India Pvt Ltd
2022
Opened a branch in Kinathukkadavu
2022
VISION
To become the first choice of every Indian home with 500 outlets around the world to make a better society with a healthy lifestyle.
MISSION
Provide high-quality products at an affordable price, extraordinary customer care by a passionate workforce and updated technology, and create multiple entrepreneurs to spread positive vibration among the society.
VALUES
Soulful involvement
Reach every home
Innovative technology
Keep customer happy
Ultimate support
Maintain quality
Attractive pricing
Responsible staff
Achieving mindset
Nature care & awareness
BRAND STORY
Previous
Next
LOGO
Srikumaran Super Store is rebranded in 2021. Its old logo was. Earlier it was Srikumaran Supermarket. It is also a Registered Trademark.
Now it has been rebranded as Srikumaran Super Store by renowned brand consultant Surekaa. This logo attracted every one of our team as well as customers. We have a proper theme to develop this logo.
Sri Kumaran – means – Lord Muruga, Karthik, Kandhan – A mass loving god in Tamilnadu.
Red defines attraction and trust. Blue defines Prosperity.
On the top of the logo, we can see three designs. 2 Peacock feathers and one Vel ( Handheld by Lord Muruga). In which you can see an outline view of Lord Ganesa. It is a unique design to bring beauty and meaning to the logo.
Here we use a fast-moving cart in the bottom to represent the speed of service.
TAGLINE
Filling your Cart and Heart – is the new tagline of the brand. To represent the feelings of the customers. If a customer picks one item, they will be tempted to add more items to their cart. By seeing the less price and best quality their heart will be filled with happiness.
We have created the logo with more consciousness and involvement to make it a century-long mark.